Leslie McDermid is the owner of The Social Launch and helps businesses save time and improve their online presence with social media management, training, and workshops. Before taking the entrepreneurial leap, Leslie was a ‘job hopper’, moving around from job to job and could never find the right one for her. Two of her passions include helping people and social media so she decided to combine those and start The Social Launch.
Was this the career you always envisioned for yourself? What inspired you to pursue this career?
I always wanted to do something creative and originally wanted to be an illustrator. I got into marketing after school and absolutely loved it. I loved the variety and there was still a level of creativity. A few years ago I wanted to learn more and volunteered at a marketing agency and then they hired me full time. I decided that I wanted to have my own social media business and am so glad I made the decision. I love what I do.
Do you have any advice for other young professionals looking to take the entrepreneurial leap?
Sometimes free is valuable. If you aren’t sure about an industry, volunteer. Do work for less money at first (if needed), gain experience and build up your confidence and portfolio. Network and this doesn’t mean you have to go to huge events, just reach out to people, and build relationships with people you look up to.
You own your business and have 2 little ones at home. How do you balance work with being a mom?
I intertwine life and work. If my son has a school event during typical ‘work’ hours, I go. And if I need to have a meeting during ‘family’ hours, or go to a networking event, I do. I try to still have a good balance but I think being present during both is more important. When I’m with my kids I try to focus on them and spend good quality time together.
What is your favourite local spot in Sudbury?
Fav local spot… this is hard because I don’t go out a lot 🙂 I loooove Respect is Burning. I love Salute for coffee dates. But we have so many cool local spots like One Sky and the art Gallery. Were lucky to have all the local shops and restaurants.